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X Gen


Gen X and cannabis

Generation X (Gen X) refers to the generation born roughly between the early 1960s and early 1980s. This age group is often the focus of social and cultural studies, especially when it comes to attitudes and behavior on topics such as cannabis.

Cannabis is a plant whose active ingredients (mainly THC and CBD) are used in many countries around the world for medicinal, recreational or spiritual purposes. The social perception and legislation surrounding cannabis have changed significantly in recent decades.

Significance for Gen X

  • Shaped by decades of prohibition: Gen X mainly grew up in times when cannabis was banned in most countries. This often shapes an ambivalent attitude, characterized by prejudices, but also by personal experiences or rebellious subcultures.
  • Education and change: Compared to older generations, many from Gen X are more open to a more nuanced view of cannabis – especially with regard to medical applications and legalization debates.
  • Social and cultural influences: In the 1980s and 1990s, cannabis played an important role in music, film and youth culture. Many from Gen X associate cannabis with certain phases of life, freedom and counterculture.
  • Health and medicine: With medical progress and new findings on the effects of cannabis, the perspective of many from Gen X has changed. Some now use cannabis themselves for medical purposes or support its regulated use.

Social role

Today, Gen X is often in a bridging position: they experienced the era before legalization, are actively involved in social change and play a key role in shaping the cannabis market and the political debate through their purchasing power and social position.